"The book light-heartedly pokes fun at statements that,
either for good or bad, have become cliched principles of
"You don't have to be in advertising to appreciate
this quirky little coffee-table book."
- Design Indaba
Advertising. It’s been called the greatestart form of
the 20th century, as well as the biggest evil (see page) man
hasever produced. Whether or not you believe in a thing called
ARTvertising or ofthe opinion that advertising, along with branding
and marketing, is downrightdiabolical, you’re bound to find
this book a source of inspiration.